The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Best of Social Media
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Best of Out of Home
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Best of Moving Image Craft
Points: 90.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Digital Design
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Design
Points: 45.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Social Channel / Multi-Platform
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Social Channel / Multi-Platform
Points: 45.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs
Category: Integrated PR Campaign
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Items
Points: 45.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Digital & Online / Websites & Mobile
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Billboards & Transit / Series
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Craft / Writing
Points: 45.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Digital Product / In-Market
Points: 45.00
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client: Apple
Category: Visual Effects / Single
Points: 45.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Series
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Craft / Writing
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Promotional / Physical Items
Points: 21.00
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Influencer Marketing / Single Channel
Points: 21.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.00
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Social Post / Single
Points: 21.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Social Video / Over 15 Seconds
Points: 21.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Current Event Response
Points: 21.00
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Community Building
Points: 21.00
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: France Terre d'Asile
Category: Digital & Online / Websites & Mobile
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Craft / Use of Technology
Points: 21.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Brand Partnerships
Points: 21.00
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Data
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Direction / Series
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Single
Points: 21.00
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace
Category: Magazine / Series
Points: 21.00
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Moving Image / Single
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Promotional / Physical Items
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Out of Home / Brand Installations
Points: 9.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple
Category: Full Length Video / Single
Points: 9.00
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar
Category: Integrated PR Campaign
Points: 9.00
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs
Category: Popular Culture Impact
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Products
Points: 9.00
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Product / Promotional
Points: 9.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Direction / Single
Points: 9.00
Spice up your Valentine's Day
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Le Chocolat des Français
Category: Digital Design
Points: 3.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Craft / Art Direction
Points: 3.00
Bee & Bee
Agency: Grid Worldwide / Johannesburg + Houtlander / Johannesburg
Client: Inverroche
Category: Packaging / Specialty
Points: 3.00
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland
Category: Brand Identity / Single Item
Points: 3.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Out of Home / Single
Points: 3.00
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation
Category: Long Form Video / Single
Points: 3.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Promotional / Physical Items
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Greenpeace
Title:
Ban private jets
Category:
Magazine / Series
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
mycar
Title:
R Plates
Category:
Integrated PR Campaign
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Product / Promotional
Award:
2023 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Le Chocolat des Français
Title:
Spice up your Valentine's Day
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Inverroche
Title:
Bee & Bee
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.00
Client:
IKEA Switzerland
Title:
The Candual
Category:
Brand Identity / Single Item
Award:
2023 Design Merit Award
Points:
3.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Out of Home / Single
Award:
2023 Design Merit Award
Points:
3.00
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
